As an arcade or family entertainment center owner, one of the most important decisions you will make is which games and machines you will offer at your establishment. The right selection can attract customers and keep them coming back for more, while the wrong selection might drive them away. Here are some key factors to consider when choosing the top machines and games for your arcade:
1. Know Your Audience
Knowing your audience is key when choosing the right machines and games for them. Are you targeting families with young children, teenagers, or adults? Do you cater to a specific niche such as retro gaming enthusiasts or VR lovers? Understanding your audience can help you choose the games that are most appealing and relevant to them.
Beyond gauging your audience when you’re just getting started, you can also use arcade management software to gather insights about your players and data about which games and machines are more popular. This will help you optimize not only which games you choose to continue to offer, but also help you pick the optimal location for each machine.
2. Keep Up with Technology
Arcade games are constantly evolving and it’s important to keep up with the latest technology to stay competitive. This means investing in modern machines and games with the latest features. Offering the latest and greatest games could make you more attractive than your competitors.
3. Choose the Right Software
As we mentioned above, arcade management software can provide powerful insights into your customers’ preferences and habits. A cloud-based management system can help you manage your arcade more efficiently by providing real-time data on machine usage, revenue, and customer behavior. This information can help you make informed decisions about which machines and games to invest in and how to optimize your pricing and promotions. You can also use this software to create different challenges and leaderboards for players to keep them engaged.
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4. Embrace the Arcade Card System
An arcade card system is a must-have for any modern arcade. It allows customers to load money onto a physical or digital card that can be used to play any machine or game in your establishment. This not only removes the clunkiness of coins or tokens and makes it easier for your customers, but it also provides valuable data about customer spending habits that can inform your business decisions.
5. Stay on Top of Trends
With new games and trends popping up all the time, it’s important to stay on top of the latest trends to remain relevant. For example, virtual reality (VR) is becoming increasingly popular in arcades, and investing in VR machines and games can help you attract a younger, tech-savvy audience. Similarly, eSports tournaments are a constantly popular form of entertainment, and hosting tournaments can help you build a loyalty customer base and increase revenue.
In conclusion, choosing the top machines and games for your arcade is a critical business decision that requires careful consideration of your audience, technology, robust software, and trends. By investing in modern machines and games, embracing the arcade card system, and using a cloud-based management platform like Tigapo by Nayax, you can optimize your arcade for maximum revenue and customer satisfaction.
If you’re ready to upgrade your arcade, get in touch today.
